Super Holiday Tours expands offerings and client base with purchase of two educational experience and performance entities.

ORLANDO, Fla., September 25, 2023 — Super Holiday Tours, which has created unique travel experiences since 1975, announced today the acquisition of both Educational Experiences and Music USA, two well-established organizations focused on offering performance opportunities and STEAM-based experiences for traveling student groups.

The announcement was made by Bryan Cole, President of Orlando-based Super Holiday Tours, who purchased Educational Experiences and Music USA from longtime owners Chuck and Liz Kleinschmidt.

“The contributions from Chuck and Liz to the industry have been vast and I’m thrilled to be trusted to continue their legacy of offering the same exceptional experiences they’ve brought to tens of thousands of students over the years,” said Cole, who plans to maintain all existing aspects of both businesses. “Not only does this move bring Super Holiday back to our roots a bit by offering our clients an increased number of performance opportunities and events, it also helps to diversify the range of experiences we’re able to bring to more students than ever before.”

Cole and the Kleinschmidts have been familiar with each other professionally and socially since Bryan purchased Super Holiday Tours in 1991, with Chuck forming Educational Experiences shortly after in 1992.

“I formed Educational Experiences with the goal of connecting educators and students with ways to understand science or improve their musical talents,” Chuck said of the organization’s beginnings.

Both Cole and the Kleinschmidts began talks of a deal back in 2022 while attending Student & Youth Travel Association (SYTA) Annual Conference.

“During our meetings, we came to the realization that the combination of Music USA, Educational Experiences and Super Holiday Tours would allow for our companies to continue the high quality that’s been built over 50 years,” Chuck said. “That means being able to maintain nurtured vendor relationships and have well-trained, experienced Orlando staff right there to deliver personalized attention.”


About Music USA

Music USA “promotes music education through quality evaluation” and believes music is an integral part of a student’s education. The organization advocates for keeping the arts active in both the school and the home with the goal of providing a superior experience for both music students and music educators alike.

About Educational Experiences

Educational Experiences has been helping teachers, directors and class sponsors plan the perfect educational trip since 1992. Educational Experiences specializes in STEAM-based educational trips and itineraries for national landmarks, historical towns, theme parks, and music performance opportunities for school bands, orchestras, choirs, and more.

About Super Holiday Tours

Creating unique travel experiences since 1975, Super Holiday Tours provides group travel services to student & adult groups traveling domestically and internationally, offering inclusive packages for accommodations, transportation, meals, sightseeing and attraction tickets. Super Holiday Tours focuses on educational travel experiences, as well as unique performance travel experiences for bands, choirs and orchestras. With a vast network of suppliers and decades of experience, Super Holiday Tours delivers economical and professional travel experiences for groups of all sizes and ages.