Company Continues to Exceed Expectations Following 2023 Purchase of Two Educational Experience and Performance Companies
Orlando, FL (Dec. 3, 2024) –Super Holiday Tours, creating unique travel experiences since 1975, is celebrating 50 years of success and leadership in 2025 in the niche student group travel category. The company has distinguished itself as a leading tour company with specialized travel for tens of thousands of students nationally and internationally for over 50 years.
Longevity, resilience, integrity and diversification have been key ingredients of the company’s long-term success. “We beat economic downturns, 9/11, SARS and we beat the pandemic. It’s all about surrounding yourself with good people and standing hand in hand with the industry and your competitors, during the tough times,” explained Bryan Cole, who just celebrated 40 years at Super Holiday Tours. “I’m sure the original owners, Doris and Elmer Cook, would be pleased with the growth and diversification of Super Holiday Tours.”
According to Cole, the company has succeeded expectations in the last year since acquiring the Educational Experiences and Music USA companies in September 2023. The purchase of both companies activated further growth and diversification, delivering an increased number of performance opportunities and events and a much wider range of student experiences than ever before. Continued leadership in the industry also strengthens Super Holiday Tour’s leadership role in many key organizations such as the American Bus Association (ABA) and the Student Youth Travel Association (SYTA), he said.
“We are so excited to be entering the busy Spring Music Festival and Grad Night Program season in just a few more months. It’s our passion and something that truly sets us apart,” added Cole. “It’s been a great 50 years and we are ready for more.”
About Super Holiday Tours
Creating unique travel experiences since 1975, Super Holiday Tours provides group travel services to student and adult groups traveling domestically and internationally, offering inclusive packages for accommodations, transportation, meals, sightseeing and attractions tickets. Super Holiday Tours focuses on educational travel experiences, as well as unique performance travel experiences for bands, choirs and orchestras.
In September 2023, the company acquired the Educational Experiences company which helps teachers, directors and class sponsors plan the perfect educational trip, specializing in STEM-based educational trips and itineraries for national landmarks, historical towns, theme parks and music performance opportunities for school bands, orchestra choirs and more. That same year, Super Holiday Tours also acquired the Music USA company which promotes music education through quality evaluation, with the goal of providing a superior experience for both music students and music educators alike.
With a vast network of suppliers and decades of experience, Super Holiday Tours delivers economical and professional travel experiences for groups of all sizes and ages. For more information, go to https://superholiday.com/ or call (800) 327-2116.
Press Contact: Kathy Hernandez & Associates, kathy@khapr.com.